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| Railway advertising 14/05/2011 at 07:44 #3029 | |
TomOF
452 posts |
While browsing the National Rail website I noticed a banner ad for EasyJet which got me thinking. EasyJet and other short haul airlines offer direct competition to the railways by offering flights to destinations in the UK and other European locations, many of which could have been reached by train, so National Rail are effectively saying 'You could always fly instead'. So does anyone know the ins and outs of this from a legal standpoint? Could National Rail refuse to show the add or is there some kind of law preventing this or, as I feel is most likely they allow a third party to handle all the advertising, the banner ad is populated from an external server that doesn't belong to National Rail, and they simply weren't told that EasyJet where one of their clients or it was overlooked? What are your thoughts on this? Log in to reply |
| Railway advertising 14/05/2011 at 07:44 #15794 | |
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TomOF
452 posts |
While browsing the National Rail website I noticed a banner ad for EasyJet which got me thinking. EasyJet and other short haul airlines offer direct competition to the railways by offering flights to destinations in the UK and other European locations, many of which could have been reached by train, so National Rail are effectively saying 'You could always fly instead'. So does anyone know the ins and outs of this from a legal standpoint? Could National Rail refuse to show the add or is there some kind of law preventing this or, as I feel is most likely they allow a third party to handle all the advertising, the banner ad is populated from an external server that doesn't belong to National Rail, and they simply weren't told that EasyJet where one of their clients or it was overlooked? What are your thoughts on this? Log in to reply |
| Railway advertising 14/05/2011 at 07:48 #15795 | |
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mfloyd
189 posts |
Tom, Remember this can also benefit both parties, as say Easyjet may run adverts from TOCs to attract people to travel by train to Luton Airport Parkway, Stansted, B'ham International etc. The company I work for have many similar partnerships with other travel companies so both can benefit. Michael Ripley, Derbyshire Log in to reply |
| Railway advertising 14/05/2011 at 09:20 #15797 | |
GeoffM
6376 posts |
With Google Adsense you can block your "competitors" - or anybody else for that matter, no reason necessary. I did this for a couple of advertisers for reasons of taste on a family website. NR appear to use DoubleClick: I don't know if they have the same facility.
SimSig Boss Log in to reply |
| Railway advertising 14/05/2011 at 11:03 #15799 | |
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mfcooper
707 posts |
I know that EasyJet actually sell tickets for the different airport rail services on board their flights. I *could* have got a Gatwick Express ticket on the plane in, however, I knew that the Southern fare is cheaper, and doesn't take that much longer...
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| Railway advertising 14/05/2011 at 23:01 #15812 | |
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UKTrainMan
1803 posts |
Advertising on websites, if implemented by another provider (such as DoubleClick, Google AdSense, etc), is generally matched to the content on the page itself where the advertising code is injected (explanation available if that's confusing). If you were on the National Rail website then as it's a travel-related site it may show advertising relating to travel such as the advert you saw for easyJet. A quick check of the National Rail site now and I can see it uses the following; AdMeld (Something you're not telling us, John?) DoubleClick (as mentioned above in Post #3 by GeoffM) Revenue Science Say you were on a website for a home-delivery drinks company, you may see advertising for a particular drink or drink brand but only if there is currently an advertising campaign running for that drink or drink brand at the time. If not then the advertising should automatically work out what other advert to display. Personally, if I was say the webmaster on a website or was working for a client who wanted to display advertising on their website, I would recommend keeping the advertising in-house if at all possible as this could, for starters, bring in more money than a few pence per click and also it's easier to control the advertising being displayed, where it is displayed, etc, but that's personal opinion. Any views and / or opinions expressed by myself are from me personally and do not represent those of any company I either work for or am a consultant for. Log in to reply |
| Railway advertising 15/05/2011 at 00:39 #15817 | |
Meld
1111 posts |
UKTrainMan said:UK you found me out then - Times are hard and friends are few :) 
Passed the age to be doing 'Spoon Feeding' !!! Log in to reply |